Third Pole Markets

Alphabet’s Capital Allocation, by the Numbers

Independent research for long-term shareholders. We skip the daily noise and track what actually moves per-share value: buybacks, dividends, stock-based compensation, share classes, and the cash it takes to build AI infrastructure.

Latest Briefings

Short, sourced takes on the earnings, filings and market moves that matter to Alphabet and the rest of big tech. Every figure traces back to a filing or a named source.

The Alphabet Research Suite

Alphabet now spends more on data centers in a year than most companies are worth. Understanding the stock means following the cash: what comes in from Search, Cloud and YouTube, what goes out in capex and stock comp, and what is left for shareholders.

The Alphabet Research Suite is a set of long-form reference pages built from SEC filings and earnings calls, and updated as new numbers come in. Pick the topic closest to why you own the stock.

How to Use the Suite

Each report answers one question a shareholder should be able to answer. How fast is the share count shrinking? Who controls the votes? How much of the buyback just offsets employee grants?

Read them in any order. They cross-reference each other, and every figure links back to its source.

Alphabet’s Dividends

From Zero to a Quarterly Payout

Alphabet started paying a dividend in 2024. We look at what the payout costs each year, how it compares with the buyback, and how much room it has to grow.

Alphabet Share Buybacks

The Definitive Guide for the Long-Term $GOOGL Shareholder

Alphabet has run one of the largest repurchase programs in the market. We track how many shares it removed, at what price, how much of it offset employee grants, and what changed when AI spending took priority.

Alphabet Share Classes

How Google’s Three Share Classes Work

Class A votes, Class B controls, Class C trades without a vote. We explain who holds what, why GOOG and GOOGL trade at different prices, and what it means for an outside shareholder.

Alphabet RSU Report

The Real Cost of Stock Comp

Stock-based compensation is a real expense, paid in shares. We measure how much new stock Alphabet issues to employees each year and how much of the buyback goes to offsetting it.

Alphabet’s AI Pivot

The $175B Search Moat

Does AI search shrink Google’s core business or extend it? We follow Search revenue, paid clicks, ad pricing and the cost of serving AI answers, quarter by quarter.

Google Cloud

The Path to Margin Expansion

Google Cloud went from losing money to being one of Alphabet’s fastest-growing profit lines. We track its revenue, operating margin and backlog, and what the infrastructure bill does to the parent’s free cash flow.

Alphabet Antitrust Paradox

What a Breakup Would Actually Be Worth

The DOJ cases put Google’s search distribution deals and its ad tech business at risk. We run the numbers on the remedies, the default-search payments to Apple, and a sum-of-the-parts valuation.

The Silicon Substrate

Why Google Builds Its Own Chips

Google designs its own AI chips, the TPUs, instead of relying only on Nvidia. We look at what that saves, what it costs in capex, and how it shapes Cloud margins and outside deals.

Alphabet ETF Exposure Map

A Structural Guide for Class A & C Shareholders

Alphabet sits near the top of the S&P 500, the Nasdaq-100 and the communication services sector funds. We map which ETFs hold Class A versus Class C shares and how index flows move the stock.

What We Do — The Methodology

Augmented Reality Icon @2x 2

Start With the Filings

Every analysis starts with the 10-K, the 10-Q and the earnings call. We focus on free cash flow, share count and capital spending, and we link to the source for every figure.

Augmented Reality Icon @2x 17

Explain the Trade-Offs

Numbers need context. We explain what management chose to fund, what it chose not to fund, and how those choices compare with peers.

Augmented Reality Icon @2x 21

The Long-Term Horizon

We write for investors who hold for years, not days. No price predictions: we follow the figures that compound, meaning cash generation, reinvestment and per-share ownership.

The Research Discipline Every number is sourced. Every position is disclosed.

Third pole markets desk

The Research Discipline

Sourced Numbers. Disclosed Positions.

Third Pole Markets runs on one rule: if a number can’t be traced to a filing or a named source, it doesn’t run. We keep reported facts separate from our interpretation, and we say so when we’re making a judgment call.

Who Writes This

Third Pole Markets is written by an independent investor with a long position in Alphabet. We don’t manage outside money, sell trading signals or chase social media. The goal is research you can check yourself.